Blog | Bazis Americas

19

March

2025

Personal Network Analytics Enhances Culturally-Nuanced Market Research

bazis | Blog

Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for depression. This article was originally published on Greenbook.org by Glenna Crooks and Heaven Russell. If culture influences what we eat and how we think, perhaps it affects other things,...

08

November

2024

Collaboration and Communication in Medical Decision Making: 2024 SMDM Conference Summary

bazis | Blog

Patients should be at the center and included when it comes to medical decisions and research that relies on their participation. This was main topic of the 2024 Society of Medical Decision Making Conference...

16

October

2024

Cracking the Puzzle: Research for Drug Approval and Access

bazis | Blog

Can you visualize the main steps that a drug follows from clinical trials to market approval and a successful launch? Don’t forget the twists, turns, and roadblocks—it’s a long road. And if it includes international destinations, bumps and stops are unavoidable. At Bazis Americas, we support...

19

September

2024

Key Takeaways from 2024 Intellus Fall Institute

bazis | Blog

The Bazis Americas team was excited to be a part of the 2024 Intellus Fall Institute and participate in the conference for healthcare marketing research. The conference tagline, “Where Great Minds Meet!” was fitting as brilliant minds from across the industry came together to share...

16

August

2024

Crafting Impactful Community Messages: The Science of Message Testing

Anna Shevalova | Blog

In our madly connected world, how do you ensure your organization's message resonates with diverse audiences? For health-focused organizations, such as health systems, HMOs, academic medical centers, where trust and clarity are critical, getting your community engagement communication right can make all the difference. This...

11

June

2024

Everyday Habits to Improve Mental Health: How Digital Tools Make a Difference

Anna Shevalova | Blog

Originally published on LinkedIn on June 6, 2024 Have you ever noticed just how strong the effect of a regular sleep schedule is on your mood and executive functioning? Have you ever successfully managed to change some of your food habits and seen an impact on...

12

March

2024

Navigating the Maze: How Decision Aids Empower Patients with Rare Diseases

bazis | Blog

Anna ShevalovaOriginally published on LinkedIn on February 28, 2024 As we approach Rare Disease Day, celebrated annually on the last day of February, it's crucial to spotlight innovative tools that can transform the patient care experience. One such tool is the Decision Aid, a potentially game-changing...

16

March

2023

Are my career options limited? They should not be.

Alexandr Gavrilov | Blog

Our research shows that students with special needs aspire to more creative and challenging professions than what school administrators would recommend. Which job will be interesting, AND pay well? Every high school graduate is contemplating this question. And if the student has physical or mental limitations or special needs,...

14

September

2022

Spinal Muscular Atrophy: Society’s and Patients’ view

Alexandr Gavrilov | Blog

August is Spinal muscular atrophy (SMA) awareness month. Do you know what SMA is? It is a progressive genetic neuromuscular disorder which is most common among other rare diseasesis currently incurable limits physical abilitiesdoes not affect intelligencemakes patients to be fully dependent on their familiesis carried by...

07

April

2022

Key Takeaways from 2022 Virtual Intellus Summit

Bob Spoerl | Blog

The Bazis team was thrilled to take part in a crucial international event in the healthcare marketing research world, the Intellus Summit 2022. Bazis members, Anna Shevalova, Archana Ramakrishna, and Ekaterina Nemenko presented our findings from ongoing research we've done in parent communities and the...