Conducting healthcare market research project in new markets

Understanding the local health ecosystem to find the right suppliers

Effectively managing a healthcare market research project in your home market can be challenging enough. But when tasked with a project in a new market, it can become even more daunting.

This paper provides practical tips for market researchers in need of expert advice on the initial steps to take when facing a multi-country healthcare research project. From knowing the culture to understanding the healthcare system and finding the right fieldwork approach, this paper shares advice to help any professional facing newer territory.

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