Cardiology Case Study

1. BUSINESS OBJECTIVES

The client aimed to better understand treatment approaches preferred by cardiologists, their main priorities, and the challenges posed in the management of stable angina. The client was looking to identify the criteria for treatment decision-making and their current level of satisfaction with available treatments, while taking into account the position of every stakeholder.

2. BAZIS AMERICAS SOLUTION

Our team conducted web-assisted, in-depth interviews with cardiologists to understand their level of satisfaction, the main drivers of choice among different antihypertensive classes, and the main strengths and weaknesses for their product compared to its key competitors.

3. CLIENT IMPACT

Based on our market research, this pharmaceutical client was able to identify key differentiators in each product category. Our findings also helped to identify drivers and barriers for their brand in the treatment of stable angina. These findings informed our client’s marketing mix and brand promotion strategy.