Cosmetology Case Study

1. BUSINESS OBJECTIVES

The client aimed to look into potential innovation in the dermal filler space. The client ought to speak with professional filler injectors to understand current experiences with products and services, unmet needs, and pain points throughout the filler journey. The goal was to envision the future of aesthetics and reimagine the dermal filler customer experience.

2. BAZIS AMERICAS SOLUTION

Our team applied a human-oriented design approach to identify significant improvements in the customer experience of using dermal fillers. Focus groups with aestheticians and telephone depth interviews with patients were conducted to present a set of preliminary solutions to a global cohort of aesthetics stakeholders.

3. CLIENT IMPACT

Based on the data, our client was able to improve support technologies, modes of delivery, product lines, and product attributes. The major value was that the company could reimagine and improve the dermal filler customer experience.