Dentistry Case Study

1. BUSINESS OBJECTIVES

The client commissioned Bazis to assess the market in various economic regions and to understand the customers’ needs for finishing and polishing systems. A companion goal was to understand who the main competitors are in the segment and to pinpoint their key advantages and disadvantages.

2. BAZIS AMERICAS SOLUTION

Our team conducted web-assisted, in-depth interviews with dentists to understand the importance and perception of finishing and polishing systems for class II restorations in dental practice. Our client found that attending the interviews live with a simultaneous translator was informative and revealing.

3. CLIENT IMPACT

Based on the data that we gathered, a company gained an overview of the current landscape, usage of systems and characteristics, and uncovered the decision and purchasing criteria for dental finishing and polishing systems.