Dermatology Case Study

Understanding how physicians evaluate psoriasis and atopic ddermatitis treatments

Dermatology Case Study in Heathcare

1. BUSINESS OBJECTIVES

The client aimed to learn about drugs’ perceptions in various economic regions in order to develop an appropriate market strategy. The main goal of the study was to gather physicians views of a number of drugs used in the treatment of psoriasis and atopic dermatitis.

 

2. BAZIS AMERICAS SOLUTION

Our team utilized online and face-to-face methodologies with dermatologists to identify the characteristics of demand for drugs from certain pharmaceutical companies for the treatment of psoriasis and atopic dermatitis.

 

3. CLIENT IMPACT

The research findings helped identify weaknesses and strengths of treatment options. The client developed a marketing strategy, customized for selected economic regions.

 

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