Endocrinology Case Study

1. BUSINESS OBJECTIVES

The client aimed to gauge payer’s awareness of the concept of integrated personalized diabetes management (iPDM), to test value proposition and advertising materials as well as to evaluate recognition of companies operating in this area.

2. BAZIS AMERICAS SOLUTION

Our team conducted web-assisted, in-depth interviews with payers to understand their opinions regarding a specific iPDM approach presented and, in particular, perceptions on specific messages describing the barriers and the benefits for payers.

3. CLIENT IMPACT

Based on the data, our client pinpointed the capability needed by healthcare systems to optimize population health management and therapy processes for patients with diabetes in order to reduce healthcare overload and the over-proportionate spending on secondary complications.