Immunology & Allergology Case Study

1. BUSINESS OBJECTIVES

The client sought to understand how immunotherapy is perceived by patients with allergies, and treating physicians. The goal was to cover patients’ views of the strengths and weaknesses of immunotherapy treatment and compare it to other treatment methods.

2. BAZIS AMERICAS SOLUTION

An online quantitative survey with allergists proved to be the most informative and actionable for the project goals.

3. CLIENT IMPACT

Based on the data obtained, the client was able to identify factors that influenced the choice of immunotherapy. Along with the key research findings, the client created a market strategy for a group of immunotherapy drugs.