Ophthalmology Case Study

1. BUSINESS OBJECTIVES

The main objective of the client was to assess the market position and develop the market strategy for their drug. The client wanted to test new creative concepts and brand messages as well as refine their marketing campaign amongst ophthalmologists in various economic regions.

2. BAZIS AMERICAS SOLUTION

Our team conducted web-assisted, in-depth interviews with ophthalmologists to learn about infection, treatment, and prophylaxis. We used conjoint analysis to test new concepts and brand messages from advertising materials of their drug.

3. CLIENT IMPACT

Our research helped the client to update their marketing strategy for their drug. The company prioritized the most effective concepts and messages, and refined their local advertising materials following the guidance received from our research team.