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Rheumatology Case Study

Evaluating the advertising campaign of a drug for osteoarthritis

Rheumatology case study, advertising campaign of a drug for osteoarthritis

1. BUSINESS OBJECTIVES

The client aimed to test advertising materials with patients with osteoarthritis in order to make necessary changes in the market strategy. The client wanted to understand what messages would work better for a certain economic region.

 

2. BAZIS AMERICAS SOLUTION

Our team involved physicians to ensure that targeted respondents would be recruited. Participants included dyads, triads, and focus groups with patients with osteoarthritis to test the advertising materials from different angles.

 

3. CLIENT IMPACT

We helped our client to pinpoint the best way to present advertising materials to a certain economic region. Based on our data, the client was able to confidently choose the best marketing strategy for the product.

 

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